Well, it all started with inviting applicants for a makeover session. It looked harmless to me; if I get lucky, I get a free makeover. That's the deal. Easy Peasy. So off I go!
A week later, I receive a call from the Seematti, asking if I received a copy of the magazine. And then, this little surprise reaches by courier to my address, lo and behold, I find myself on the cover page of Seematti Ensemble - A fashion magazine featuring a fashion shows, some glitz, and some bling here and there.
It turns out, photographs of all shortlisted applicants - (Don't ask me the criteria) were printed as a cover page and have them couriered to them. Am no aspiring model, but trust me, It did feel great to have my face out there.
Call it people connect, brand connect and all that marketing mumbo jumbo, this one campaign just won me hands down!
Beena Kannan - You are a steel, my lady. Big Respect !