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Showing posts with the label brand outreach

When I became a cover girl :)

Yes, that's me you see on the cover of that magazine..Wait before you drop that jaw - drop it for Seematti and the brand master Beena Kannan. The mastermind behind this brilliant market outreach campaign,

Well, it all started with inviting applicants for a makeover session. It looked harmless to me; if I get lucky, I get a free makeover. That's the deal. Easy Peasy. So off I go!
A week later, I receive a call from the Seematti, asking if I received a copy of the magazine. And then, this little surprise reaches by courier to my address, lo and behold, I find myself on the cover page of Seematti Ensemble - A fashion magazine featuring a fashion shows, some glitz, and some bling here and there.
It turns out, photographs of all shortlisted applicants - (Don't ask me the criteria) were printed as a cover page and have them couriered to them. Am no aspiring model, but trust me, It did feel great to have my face out there.
Call it people connect, brand connect and all that marke…